Wideout Fleet

Eduardo Francisco
Roberto Atendido, Jr
Anna Reyes
Assaf Alster
Eduardo Francisco

Eduardo Francisco

Founder, Chief Executive Officer

Eduardo is the founder and CEO of Wideout. He was a key member of Klipmart, a start-up that leveraged Philippine resources to successfully service their Rich Media platform. Through Klipmart’s acquisition, Ed continued to work in online advertising technology at DoubleClick and Google, where he was the Technical Services Director for Rich Media.

Ed continues to look for exciting teams and platforms to work with.

Roberto Atendido, Jr

Roberto Atendido, Jr

Chief Operations Officer

Roberto has overall strategic and operational responsibility for Wideout. Rob has previously been with JP Morgan Chase, and Co., Wunderman and J. Walter Thompson, based in Manila, New York, New Jersey, and Phoenix. He has experience  leading large operational teams, developing new businesses, and creating opportunities through strategic solutioning.  His background includes Advertising, Direct Marketing, Business Development, Strategic Solutions, Corporate Administration, and Operations. He was also an endurance coach, AZ state track cycling champion, and serial entrepreneur.

Anna Reyes

Anna Reyes

Creative Director

Anna Reyes divides her time between New York and Manila.  A longtime Fashion Editor with an extensive background in luxury lifestyle, Anna was first exposed to the fashion industry as a producer for a creative talent agency, representing artists such as Stewart Shining and Don Flood.  This led to her tenure at Gucci, contributing to ad campaigns for YSL beauty and Gucci Timepieces, ultimately landing her at the Hearst Corporation where she was both a Fashion & Accessories Editor for lauded titles such as Town & Country and Oprah magazine.  

She has had the pleasure of working with iconic figures within the industry such as Jade Hobson (Creative Director of Vogue under Grace Mirabella), Pamela Fiori (T & C Editor-In-Chief), Xanthipi Joannides (Fashion Director of Glamour), and Eddie Leida (Creative Director of W Magazine + Design Director at Barney’s New York).  She has also worked with esteemed photographers such as Arthur Elgort, Koto Bolofo, Mark Seliger and Robert Maxwell.

She is represented by AT East Jed Root as a Creative Director & Stylist, eager to fuse and meld the east with the west.

Assaf Alster

Assaf Alster

Vice President, North American Operations

Assaf is an experienced Digital Advertising Executive with extensive experience with Account Management, Client Services & Operations.

He has worked in several companies that specialize in online advertising including Medialets, Visible Measures, Digital Broadcasting Group, Eyeblaster, and Google, where he was responsible for at a team of 50 Service Professionals that manage Rich Media Campaigns for the Top 100 Agencies and Publishers.