Wideout Fleet

Eduardo Francisco
Roberto Atendido, Jr
Eduardo Francisco

Eduardo Francisco

Founder, Chief Executive Officer

Eduardo is the founder and CEO of Wideout. He was a key member of Klipmart, a start-up that leveraged Philippine resources to successfully service their Rich Media platform. Through Klipmart’s acquisition, Ed continued to work in online advertising technology at DoubleClick and Google, where he was the Technical Services Director for Rich Media.

Ed continues to look for exciting teams and platforms to work with.

Roberto Atendido, Jr

Roberto Atendido, Jr

Chief Operations Officer

Roberto has overall strategic and operational responsibility for Wideout. Rob has previously been with JP Morgan Chase, and Co., Wunderman and J. Walter Thompson, based in Manila, New York, New Jersey, and Phoenix. He has experience  leading large operational teams, developing new businesses, and creating opportunities through strategic solutioning.  His background includes Advertising, Direct Marketing, Business Development, Strategic Solutions, Corporate Administration, and Operations. He was also an endurance coach, AZ state track cycling champion, and serial entrepreneur.